Share this blogWhat's New in Digital Marketing?
Buddies, Tech guys, Digital Marketers, Lend me your attention. Let me tell something about SEO's younger sister ASO. We all are aware of SEO (Search Engine optimization) which is ruling the Digital Marketing. But we know that this is a changing world. New technologies are getting evolved each day. Any guess what change is going to happen? Obviously mobile phones are the emerging trend in the Digital Marketing.
We Humans are most depended on Mobile applications. Our day to day activities is decided by the Mobile Applications. Here App Store Optimization comes into the picture. As like we do SEO for the website to rank first in the search results, we need to optimize the apps to rank first in the search results.
Google Play Store and Apple App Store are the key players in the field, whereas Windows Store, Blackberry World, Amazon Store and others are also available in the market.
There are more than 3 Million mobile apps are available in the stores, where 1000 new apps are getting launched were 70% of them are struggling hard to survive.
Here is the general App discovery method and breakdown for App Store and Play Store.
Source : Trademob
Source : Apptamin
Though the ASO will vary for Google Play Store and Apple App Store, here is the general key factor that you need to consider in App Store optimization is listed below,
Keyword Research - Always remember to search keywords with highest search volume with the lowest competition.
App Description - Create a description clearly about your app in a way that it should arrest the users attention.
App Logo - Remember your logo is the one which stands first and gives an idea about your app to the user, so make it unique and attractive.
Screenshots - Screenshots are the one which gives the clear picture about your app. Make it clear and detailed one.
Video Trailer - Trailer video is not alone giving information about what your product does, it also show them about your creative people behind your app.
Competitive Research - Being updated in the market make you the outstanding one. Keep an eye on your competitor and stay ahead of them.
Number of Downloads - Increase the number of downloads of your app, which gives the genuine belief to the user if they see it.
Reviews and 5 Star Ranking - User believe in others words and their experience, So make your user to get in trust with your by having good reviews and ratings.
App Name - Name that describes everything that your product is all about. So make it informative, relevant and catchy.
Category - Placing your app in the right category will influence the user in a way what your app does and make them find you in their relevant search.
Price - Make sure to put a price tag for your app that make sense and launch special offers to your users.
Localizations - Your app should speak the user's language. So that your user feels comfortable and easy to access your app.
Analytics -Your ASO efforts will not get over unless if you start analyzing your app after launching. So that it will help you to understand more about your app and your user in the market. So many Tools are available.
When talking about the tool, there more than 12k tools available in the market. 500 tools are getting launched per year and 80% of them are availing premium services.
Note: Here in the ASO cheat sheet from Apptamin.
