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About Turquoise and Gold
Turquoise & Gold is a family owned fashion house started in the year 2007, with a primary focus to target premium & luxury brands. It's first retail outlet was first opened in Goa and is known for it's exclusive prints. Befound helps T&G gain visibility to achieve it's long term plans.
Our Approach
Turquoise and Gold being a premier brand, the target audience is niche. Quality content including the meta tags is well aligned to the brand has helped us to avoid the irrelevant traffic and thus improved the bounce rate.
Targeting the most prominent keyword, "luxury resort wear", and ranking it on top improved the traffic.
The URLs of the pages has been optimized using the advanced rule-based technique which improved the relevancy of the pages in Google search results.
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Turquoise and Gold
Organic traffic increase by 128% in the first 6 months
The bounce rate has been reduced by 54% with proper content optimization and keyword targeting
Site and images were ranked #1 among 15 highly competitive keywords
85% increase in traffic and 127% increase in users from NRI markets
90% increase in the traffic from high-end mobile device users enabling the business to reach its target market